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Oil & Beer by Keetie Sluyterman

Highlight on Investment: How Dutch Business Remained Relevant in Indonesia? Indonesia gained political independence from the Netherlands in 1949, but economic ties between these countries remained in place.

As in other former colonies, economic decolonization lagged behind political decolonization because newly-established sovereign nations needed to find new sources of capital, know-how and management capabilities to replace those previously supplied by the colonizer.

When: Tuesday September 29 – Prof. Keetie Sluyterman
Venue: Erasmus Huis, Jl Rasuna Said Kuningan Jakarta

In the period 1950-1965 successive Indonesian governments aimed at building up the national economy. From the Indonesian side, the continued presence of Dutch business was seen as a hindrance rather than a help in reaching those goals. Dutch companies, however, were determined to remain active in Indonesia and felt optimistic they could remain relevant to the country.

Keetie Sluyterman will discuss strategies of Dutch companies in Indonesia in response to changing government policies and economic developments, focusing on two companies, the oil company Royal Dutch Shell and the brewer Heineken. Her story will include the introduction of the famous Bintang beer brand.

She is emeritus professor of business history at Utrecht University, the Netherlands and an expert on Dutch business in the 19th and 20th centuries. She wrote or co-authored many company histories, including Hagemeyer, Royal Dutch Shell and Heineken (Sep15/p2).

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Twice a year the Indonesian Heritage Society (IHS) offers popular English-language Evening Lecture. These lectures are one of the oldest activities of IHS, with the first lecture being held in 1973. Since then, over 400 lectures have been presented on topics relating to Indonesian culture and contemporary issues of the day.

Our lectures are open to the public and registration is not required. Simply come along to the Erasmus Huis auditorium which is in the side entrance of the Dutch Embassy compound off Jl Rasuna Said (call Erasmus on 021-572 58 70 for directions if needed).

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